"Please don't squeeze the Charmin"

I know you remember that as a phrase for toilet paper commercials since like forever.....

Dick Wilson, a character actor who turned "Please don't squeeze the Charmin" into a national catchphrase as exasperated shopkeeper Mr. Whipple in the TV commercial campaign that ran for more than two decades, has died. He was 91.Wilson died Monday of natural causes at the Motion Picture & Television Country House and Hospital in Woodland Hills, announced Procter & Gamble Co., maker of Charmin tissue.

From 1964 to 1985, and again in 1999, Wilson portrayed Mr. Whipple in more than 500 commercials for the toilet paper.The first ad was filmed in Flushing, N.Y., a bit of trivia that the former stand-up comedian liked to share in interviews.The commercials typically feature giddy, middle-age women who enter his store and cannot resist squeezing the soft Charmin rolls, despite his protests. Then, when nobody is looking, Whipple can't help himself and hugs a package of the toilet paper. (more)