KRS-One began his recording career as one half of the hip hop group Boogie Down Productions alongside DJ Scott La Rock. They met during a stay KRS-One had at the Bronx's Franklin Armory Shelter. La Rock (real name Scott Sterling) worked as a social worker there. The duo would begin to create music. After being rejected by radio DJs Mr. Magic and Marley Marl, KRS-One would go on to diss the two and those associated with them, sparking what would later be known as The Bridge Wars. Additionally, KRS had taken offense to "The Bridge", a song by Marley Marl's protege
DigitalJournal.com: So how do you think the hip-hop business model is changing?
KRS-ONE: Today, artists like myself or Chuck D or Talib Kweli hold a degree of credibility that’s attracting companies like Red Bull, Cadillac, or Nike. Executives at these companies are our fans. And they are really sick of the state of music. So what they’ve done is spend $250,000 of their own money, in the case of Nike, to create a song with Kanye West, Nas, Rakim, and KRS ONE. We don’t rap about the shoes because they don’t want us talking about that. They just want us to create a song they can play on their website. Authenticity is the new business model and these companies need a product that’s not destroyed by an artist’s shady image.