An advocacy group unveiled this billboard near Denver's Mile High stadium months before a ballot to legalize marijuana.
Denver (CNN) -- A Colorado advocacy group is
spending thousands of dollars to convince people that smoking pot is
safer than drinking alcohol.
It's an attempt by the
Campaign to Regulate Marijuana Like Alcohol
to rally support for a vote in November that would legalize the drug
for recreational use. Colorado legalized marijuana for medical use in
2000.
Last Friday, the group
aired an advertisement on a local Denver channel during daytime
programming encouraging people to "start your conversation about
marijuana." The 30-second spot features a young woman typing a message
to her mother on her laptop, explaining that after spending her college
years drinking heavily, she now prefers marijuana because "it's less
harmful ... I don't get hung-over and honestly I feel safer around
marijuana users."
The marketing campaign
aims to "break down the stereotype about who the typical marijuana user
is," explained the campaign's co-director, Mason Tvert.
"Most of them are professional, hard-working people," he said.
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